privacy policy
last updated 2026-05-13 · effective 2026-05-13
this policy explains what information fledji collects, how we use it, who we share it with, who we don’t share it with, and the choices you have. fledji is a parenting tool for the first year and beyond. the information inside it is some of the most personal data a family can keep. we treat it that way.
we never
sell your information. not to advertisers, not to data brokers, not to anyone.
we never
share your information with advertisers, or use it to target ads.
we never
show ads inside fledji.
01scope
this policy applies when you visit fledji.app, when you use the fledji app on iOS or android, and when you communicate with us by email. it covers information about you, your child, and anyone you invite as a caregiver.
02who we are
fledji is a product of Luminary Management Group LLC, a New Jersey limited liability company that owns and operates the fledji brand (“fledji”, “we”, “us”, “our”). we are located in Wayne, New Jersey, USA. you can reach us at steve@fledji.app.
03a plain-language summary
before the details, the short version:
- we collect what we need to run fledji for you, and nothing else.
- we do not sell your information, ever.
- we do not show you ads inside fledji, and we do not let advertisers target you outside fledji using what you give us.
- we do not track your behavior inside the app today. one day we will, in a limited way, to understand what is working. we will tell you before that changes and we will give you a way to turn it off.
- we use a small number of trusted vendors to run the service (hosting, email, AI features). they see only what they need, they are bound by contract, and they are listed in section 09.
- your information lives on servers operated by those vendors, not on hardware we own.
- you can export your information, you can correct it, and you can delete it.
the rest of this policy is the long version.
04information you give us
when you sign up
your name, your email address, a password, and (if you choose to provide it) a phone number. for beta participants, the channel and timing we use to reach you (text, email, scheduled cohort calls) are stored against your account.
about your child
your child’s first name or chosen name, date of birth (or due date, before birth), and whatever else you choose to enter: feeds, sleep, growth measurements, milestones, photos, videos, notes, plans, preferences, routines.
about your household
names and email addresses for any caregivers (a partner, a grandparent, a nanny) you invite into your fledji account, and the level of access you grant them.
when you contact us
the email address you write from, the content of your message, and any information you choose to include. for beta calls, brief notes about what you told us, used to improve the product.
personal information
fledji is not a medical service, and nothing you enter becomes a clinical health record. what we store about your child is whatever you choose to type in: feeds, sleep, a weight you read off a scale at home, a milestone, a note you want to bring to a pediatrician visit. some of it may feel personal even though you control all of it. we treat anything in this category with extra care: it is encrypted in transit and at rest, it is not used for marketing, it is not shared outside the vendors that operate the service for you, and it is deleted with the rest of your data when you ask.
05information we collect automatically
when you use fledji, our servers receive standard technical information that any modern service receives: your device type and operating system version, the app version you are running, your approximate location based on IP address (city-level), timestamps, and the routes the app calls. we use that information to operate the service, to debug problems, and to keep accounts secure. we do not use it to build a profile of you for advertising.
if you opt in to push notifications, your device’s push token. if the app crashes, an anonymized crash report (stack trace, app version, OS version), so we can fix the bug.
06in-app behavior tracking
today, fledji does not track what you do inside the app. we do not record which screens you visit, which buttons you tap, or how long you spend on any particular feature. we do not run a third-party analytics SDK inside the app.
this will likely change in the future. as fledji grows, we will need to understand which features help families and which do not. when that happens, here is what we commit to:
- we will update this policy and tell you before we start.
- we will collect the minimum that lets us answer the question.
- we will not link product analytics to advertising platforms.
- we will give you a clear setting to turn it off, and turning it off will not affect what fledji can do for you.
today, the in-app settingthere is nothing to opt out of yet, because we are not collecting it yet. when there is, this section will name the setting and how to find it.
07how we use information
we use the information you provide and the information we collect to:
- operate fledji for you: store your content, sync it across your devices, deliver features, and back it up;
- show you and your invited caregivers your own content;
- send you transactional messages (account confirmations, security alerts, beta cohort scheduled communications);
- generate the personalized output the app produces (briefings, plans, summaries, prep documents for handoffs to a pediatrician, a grandparent, a nanny). some of this work is performed by AI services we license from third parties, under contracts that prohibit them from training their models on your information; see section 09;
- improve the product: when you tell us something works or does not work, we use that feedback;
- keep accounts secure, detect abuse, and meet our legal obligations.
we do not use your information for advertising purposes. we do not build a profile of you to sell, license, or rent.
09third parties we use
fledji is operated with the help of a small number of third-party services: infrastructure that hosts your account and content, AI services that power generated content (under terms that prohibit training on your data), services that deliver email and SMS, and a privacy-respecting analytics service for fledji.app. each is bound by a contract that limits what it can do with your information to providing the service to fledji.
10what we do not do
to be specific:
- we do not sell your personal information for money or for anything else of value.
- we do not share your personal information with advertisers, ad networks, or data brokers.
- we do not use your content to advertise to you, on fledji or anywhere else.
- we do not embed advertising trackers (Facebook Pixel, TikTok Pixel, Google Ads tags) in the app.
- we do not let any AI service we use train its models on your content.
- we do not let cloud providers use your content for anything beyond storing and processing it on our behalf.
- we do not show ads inside fledji.
11information about your child
fledji is a tool for parents and caregivers. children’s information that appears in the app is entered and controlled by the parent or caregiver who owns the account. fledji does not knowingly collect personal information directly from anyone under the age of thirteen (13). if you believe a child under thirteen has provided information to us directly, please email steve@fledji.app and we will delete it.
information about your child that you choose to enter (name, birth date, photos, growth, sleep, feeds, milestones) is treated as part of your account. it is yours to keep, export, or delete. it is never used for advertising. it is not shared outside the vendors in section 09 that operate the service for you.
12caregivers you invite
when you invite another adult (a partner, a grandparent, a nanny) into your fledji account, you are choosing to share your content with them under the access level you grant. fledji does not control what an invited person does with what they can see. you can revoke an invitation at any time from inside the app.
if you invite someone, please make sure they want to be in the account. forward them a link to this policy if it helps.
13your choices and rights
you can:
- access the information fledji has about you, by viewing it in the app or by emailing us;
- correct information that is inaccurate, by editing it in the app;
- export your information in a portable format, from a setting inside the app or by emailing us;
- delete your account and the information attached to it, from inside the app. deletion takes effect within seven (7) days, except for backups that age out on the schedule in section 14;
- opt out of any communications that are not strictly transactional (such as cohort SMS), at any time, from a setting in the app or by emailing us;
- revoke caregiver access at any time, from inside the app.
to make any of these requests, email steve@fledji.app from the address associated with your account. we will respond within thirty (30) days, and usually much sooner.
if we deny a request, you may appeal by replying to our response within thirty (30) days. we will review your appeal and respond within sixty (60) days of receiving it. if your state provides a way to contact a regulator about the outcome, we will include that information in our response.
14how long we keep information
we keep your information for as long as your account is active. when you close your account, your information is deleted from our live systems within seven (7) days. encrypted backups that include your information age out on a rolling thirty-five (35) day schedule, after which they are overwritten.
some information may be retained longer if we are required to keep it by law, by a legal hold, or to enforce these policies (for example, a record that an account was closed at a particular date). that information is held only for that purpose.
15security
we use industry-standard practices to protect your information: TLS for data in transit, encryption at rest for stored content, scoped access controls for our team and our vendors, and audit logs for sensitive operations.
no service is perfectly secure. if a security incident affects your information, we will notify you and the appropriate authorities as required by law.
your part: keep your password private, use a strong unique password, and enable two-factor authentication when fledji offers it.
16international transfers
fledji is operated from the United States. our vendors process and store information in the United States. if you use fledji from outside the United States, you understand that your information is transferred to and stored in the United States, where data protection laws may differ from those in your country.
where required by law, we use appropriate safeguards (such as standard contractual clauses or equivalent mechanisms) before personal information moves across borders.
17state-specific rights
residents of certain US states (including California, Colorado, Connecticut, Utah, Virginia, and others as state laws evolve) have additional rights under state privacy laws: the right to know what categories of information we collect, the right to access and delete that information, the right to correct inaccuracies, and the right not to be discriminated against for exercising these rights.
fledji does not sell personal information and does not share personal information for cross-context behavioral advertising as those terms are defined under California law. there is no “do not sell or share” toggle to expose because there is no selling or sharing of that kind happening.
to exercise any state-specific right, email steve@fledji.app with the subject line “privacy request” and the state where you reside. we will verify your identity by confirming information already associated with your account.
19changes to this policy
when we change this policy in a material way, we will update the “last updated” date at the top, post a notice on fledji.app, and, if you have an account, send you an email. continuing to use fledji after a change takes effect means you accept the updated policy.
20how to contact us
privacy questions, requests, and feedback can all go to steve@fledji.app. you can also write to us at:
Luminary Management Group LLC
(attn: privacy)
Wayne, New Jersey 07470
USA